Eton has a fine tradition of independent retailing dating back to the early 1400s when tradesmen set up business in Eton catering for the needs of the boys and masters of Eton College. The street has of course changed over the years yet it has maintained an independent, boutique feel.

Today Eton is an eclectic mix of the traditional and the contemporary bringing together antiques and modern art, traditional pharmaceutical and complementary flower essence therapies, traditional pub lunches and exquisite European cuisine. As you would expect, we have unusual gift boutiques as well so you are sure to find something different.

Eton High Street retailers provide a committment to personal service and individual attention, from wining and dining to gifts for men and women.

A view of Eton High Street

Eton Fudge Shop was the brainchild of Heather Shelley who, after visiting Devon on holiday, decided Eton could benefit from some glorious handmade fudge. All the fudge sold at Eton Fudge Shop is made on the premises, in front of the customer, with a range of delicious traditional flavours with a modern day sweet twist. These include Peanut Butter, Eton Mess and everyones favourite Clotted Cream Vanilla. Eton Fudge Shop also stock 'Joe & Sephs' gourmet popcorn, some old fashioned sweets, and a few accessories which will compliment your sweet purchases.

Eton Fudge Shops handmade fudge is great for treating yourself or purchasing as a present for yourself, family or friends as a reminder of your visit to historic Eton. So come down to visit Eton fudge shop, have a taste and a chat before munching on some great tasting fudge while you make way along Eton High Street!
Opening times: Monday - Closed
Tuesday to Friday - 10.00am to 5.00pm
Saturday and Sunday 10.00am to 5.00pm

Hardy & Hooper offers a unique experience in ladies tailoring, with made to measure dresses and bespoke suits their specialty. Not surprisingly, with Ascot and Henley on Thames close by, outfits for summer garden parties, Royal Ascot and Henley Regatta are much in demand. Individually designed wedding outfits, including ‘Chanel’ type suits are a popular choice for the second time around bride.

JaM displays a wide range of original works of fine craft. Ceramics include figurative works, tableware and ceramic sculpture for the interior or garden. Studio glass includes sand-cast sculptural pieces and sets of free blown wineglasses. Over sixty jewellers are represented in a lively and ever changing display of predominantly silver and gold. You can view the complete range of jewellery atJaM Direct.

The J. Manley Gallery is a fabulous asset to Eton High Street. They have been restoring fine art for over 100 years and specialise in restoring fine art painings, frames, prints, watercolours and ceramics. In addition, they have an eclectic collection of fine art to buy at very fair prices. !

ReallyFabCards.com is an award winning card retailer. You will find an amazing selection of cards as well as gorgeous gifts. They are an authorised Emma Bridgewater, Avoca, Hunter Boots and Jan Constantine stockist. You are sure to find the perfect card and gift and shop has a very different feel to most card shops.
You are sure to think that they are really fab!

Peter has been in the Carpet and Flooring trade for over forty years.
He served his apprenticeship in Sloane Street, Baker Street and South Kensington for one company in the nineteen sixties and seventies Red Carpet Flooring started in the High Street Eton August 2010 and since its new location in Berkshire it quickly established itself with the people of Windsor and Eton as one customer commented It feels like it’s always been here Peter’s team are hardworking, seasoned professionals in their approach to all manner of work Industrial or residential Carpets and all styles of wood flooring have changed dramatically over the last fifteen years, the public want serviceable trendy, stylish carpets that give them long life for the right price and that’s what Red Carpet Flooring tries to do''

Rhubarb & Custard is a boutique photography gallery based in Eton, Berkshire. They display and sell a range of contemporary photography, from landscape photography and still life to portraiture and fine art photography. Complementing the photo gallery are a number of other services on offer, including photography courses, portraits and family photography, wedding photography as well as traditional and digital printing services.

Six years ago Helen and Angela McNamee opened roost, an independent home accessories and gift shop in Eton. Helen studied at the Inchbald School of Design, London, and Angela has valuable experience as an antique dealer - an interesting combination which has proved to work well in the shop.. Roost has developed over the years with the emphasis always on offering something different. They mix carefully selected vintage pieces amongst established popular lines. Deliveries come weekly, meaning that if you are a frequent customer or visiting for the first time, there will always be something new to discover.